A couple of my deliverables: Packaging and Product design, Production files, Art and Photoshoot direction, Brand analysis and strategy, Brand identity, Brand positioning, Press checks and QA control, Structure design, Club store trays, Icon development, Illustration, and Photo retouching.
HOUDINI INC., FULLERTON, CA
GRAPHIC MANAGER - PACKAGING & PRODUCT DESIGN
2016 to 8/9/17
Graphic Manager / Sr. Designer: Lead a team of packaging / product designers creating specialized food packaging, wine labels, specialized branded products, gift towers / baskets that are sold in Sam’s Club, Costco, BJ’s, Walmart and Web. Brands: Starbucks, Ghirardelli, Godiva, Rocky Mountain Chocolate Factory, Walkers, and Wine Country Gift Baskets.
FAM, LLC., COMMERCE, CA
ART DIRECTOR - PACKAGING & MARKETING DESIGN
2010 to 2015
Directed a team of packaging and production designers to develop innovative, cost effective and award winning packaging (Sam’s Club “Excitement” award for packaging and marketing). Art managed packaging and marketing material for Costco, Sam‘s Club, BJ’s Wholesale Club, Dick‘s Sporting Goods, Marshalls and T•J•Maxx that specialized in PDQ (Product Displayed Quickly) trays, individual packaging, signage and marketing materials. Brands: Orvis, Eddie Bauer, The Limited, Marika and Bally Total Fitness.
COUGAR IRON GRAPHICS, LLC.
COMPANY FOUNDER / CREATIVE DIRECTOR
2003 to Present |
Designed retail packaging, brand identity and product development. Expanded design services to apparel, web design and iPhone applications. Work included various projects for a client list of 50+ including Kmart, Sears, Target, Staples, Revolver UK, Smurﬁt-Stone, Fambrands and Northpole USA.
KMART CORPORATION, TROY, MI
SR. DESIGNER (II)
1995 to 2003 |
Created packaging guidelines and manuals. Developed package designs and maintained quality assurance of corporate brand packaging. Designed and managed 20+ hardline and apparel brands averaging 150 skus a year. Designed packaging for products that accounted for $1 billion dollars in sales. Designed major brand identities such as Penske Car Care, Thalia Sodi, Jaclyn Smith, Easter Jubilee, Northwest Territory and Benchtop Pro. Collaboration of design for brands such as Martha Stewart and Joe Boxer.
Adobe Creative Suite
Esko 3D Software
Microsoft(Word, Excel and Powerpoint)
Apple(Pages, Numbers and Keynote)
Video Games (vs. My 2 Sons)
Sam's Club Vendor Awards
Award In Excitement (2012)
This award was presented to Frank Z., owner of FAM Brands and was one of the top 500 vendors to Sam's Club. The award celebrates the "Excitement" of FAM Brands' Packaging and Marketing execution of the brand Eddie Bauer in the stores. We had a very successful presentation of Packaging and Signage that led to great sales!
SOME FINE BRANDS I'VE HELPED ALONG THE WAY
“Jesse has great creative skills combined with substantial technical knowledge that makes him an excellent resource for design and graphic projects. Jesse is also quite reliable; I can always count on him to get the project completed by the due date.”
Packaging Account Manager
"As a leader and manager, Jesse not only influenced his team for excellence but inspired other cross functional divisions to have the same level of work ethics. He is loyal, hardworking and highly ethical. With his skills, dedication and strong work ethics, Jesse is an asset to any company and has my highest recommendations."